Ensens · convergent shopping experience
We suggest the idea of an "augmented-cybermarket". Interplay of open spaces and virtual surroundings, the project aims at associating virtual buying with the enjoyment of an urban promenade. The sales space becomes a physical interface, in extension to the on-line shop.
The consumer strolls throught a visual, resonant and sensitive space. There are no shelves full of products. The mobile phone asks for connection to the supermarket. Connected, it becomes the electronic shopping basket, allowing to get detailed info on all the products seen during the walk.
The "imaginarys" are thematic worlds which change according to the seasons, moods or news.They are materialized into theme spaces, which are interlinked by a system of pathways. Invited into these sensitive microworlds, the customer discovers a selection of products and services related to the theme.
Strolling about the "imaginarys" is like "physical surfing" in the cybermarket, attaching value to the sensitive aspects of shopping.
Between the Imaginarys, we designed some sitting-spaces as little islands. They allow customers to have a break for a few moments and discover Ensens with their mobile unit. The enclosing seats cut off people from the crowd. The customer can calmly check his buys, or add to his shopping list.
Customers come to the sales space to get advice or a flash of inspiration, to discover something new...or simply because today they have time and doesn't feel like shopping behing a computer screen.
The surface of Ensens is about 4000m2, equivalent to a current medium size supermarket.
→ with mathieu savary + a.l douchez et dorothee maitre (essec)
→ photos of the model, veronique huyghe, ensci, 2004
→ Ensens won the arch'ifm design competition in 2004, see here.
→ publication in french business reviews faire savoir faire and points de vente in 2004.
creative commons license | some rights reserved ℘ david gauquelin, 2008.
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